Report from InfoCOMM 2011 – AMX

This interview is part of AV-1’s Report from InfoCOMM 2011, in which we ask key industry insiders to share their views on the critical issues ahead. You can contribute your thoughts on this interview in the Comment Area below. AV-1 members may discuss this important topic in greater detail on the AV-1 List.

The AMX brand is as much about culture as it is about technology. Their big-as-Texas heart is evident in their customer commitment (think of all the organizations that still operate the old Axcess Controller card cages they installed 15-years ago), their sometimes cheeky-yet-endearing marketing approach (remember the “We were just kidding about that Panja thing” campaign?), and their blazing technology firsts (networked controls, asset management software, media server, and especially their advocacy for open standards-based platforms). It’s no wonder they’ve been named one of the top 25 Best Medium-size Companies to Work for in America four years in a row.

So what’s next for these big-hearted Texans? Reaching out to the community is AMX’s strategy. The AMX Educational Alliance is a global program designed to give education institutions direct access to AMX resources. AMX sponsored the New Learning Space Summit at Educomm 2011 (just down the street from InfoCOMM 2011).

Jackie Deluna sees AMX partnerships helping institutions to maximize their current investments in technology by identifying ways to save energy and increase longevity and ROI. Deluna recognizes that we cannot take tech funding for granted. It is essential, says Deluna, for institutions to “provide social proof that that equipment is important.”

Over the past year, AMX has scoured the country to find individuals and institutions changing the face of higher education through innovations in automation, collaboration and new learning space. 16 finalists were recognized at this year’s AMX Innovation Awards.

What’s your view? Are we seeing the big picture? Leave a reply below or discuss it with fellow AV-1 members on the AV-1 List.

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